Quick Tip: Track your Cold Calling

Most businesses at one time or another will have to make cold calls to drum up new prospective clients.  For some, it can be the single, most terrifying thing to do as it can be very intimidating to call people and pitch your product or service for fear of getting rejected or just encountering downright rude people.  But not to worry, we've all been there and know exactly what you're going through.  While some will never get "use to it" nor do they want to, there is one thing you can do to minimize uncomfortable situations when cold calling....keep track of your calls.  Make sure you keep track of who you have called and when and take excellent notes on what was discussed.  The last thing you want to do is repeatedly call the same business or person when they've adamantly shown no interest.  Doing this can quickly turn a cold call into a heated call.  Make sure your sales team is on the same page as to who's calling who and if a follow up is needed.  I can't tell you how many times we receive calls on a daily basis from vendors that want us to open an account with them.  The kicker is we already have an account with a lot of these companies which they would know if they kept better records of their cold calling efforts.  Cold calling is hard enough as it is....make it easier on yourself and take good notes just like we were taught in school.  Thoughts?