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Tuesday, October 19, 2010

Interesting survey on 'party' swag....

Since it's almost election time, check out this interesting survey conducted by ASI providing insight into what type of promotional products Democrats, Republicans and Independents are more enticed by.

Courting Votes? Send Republicans Food
New study says Republicans far more likely to gobble up promotional
food basket than Democrats or independents

TREVOSE, PA - October 19, 2010 - Republicans like food gifts, Democrats prefer logoed pens and independents might scoff at anything less than a brand-name shirt, according to a new study of political party preferences released today by the Advertising Specialty Institute (ASI).
An ASI study reveals what Democrats, Republicans and independents think about promotional products, a.k.a. swag (stuff we all get) and freebies, millions of which are distributed during election season along with bumper stickers, buttons and yard signs.
Here are study highlights:
  • Independents get more promotional T-shirts than either Democrats or Republicans.
  • Democrats receive more outerwear than Republicans by a 2-to-1 margin.
  • Independents are less inclined than Democrats or Republicans to take free pens.
  • 86% of Republicans give away the freebies they don’t want.
  • 75% of independents prefer name-brand consumer promotional products, nearly 1.5 times more than Democrats or Republicans.
  • Republicans are nearly 1.5 times more likely to accept a free promotional food basket than Democrats.
  • Independents value promotional swag the most - on average, they own 11.6 logoed products, compared to 9.4 for Democrats and 10.3 for Republicans.
Final results of the 2010 Advertising Specialties Impressions Study will be released in November. For a sneak peek at preliminary results of the breakdown by political party and independents, and the study methodology, click here.
“Want a Republican’s vote? Send him a food basket emblazoned with your candidate’s name. Want to impress independents? Make sure the shirt you send has a brand-name label - or it might end up in the trash bin, along with their vote,” said Timothy M. Andrews, ASI’s president and chief executive officer. “Our study reveals that when it comes to courting voters, you’ll get more bang for your promotional buck if you consider their likes and dislikes.”
According to new results from the upcoming 2010 Advertising Specialties Impressions Study, the average cost-per-impression of an ad specialty item is $0.005, making it less expensive per impression than prime-time TV.
About ASI
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO's blog and the ASI Social Network.

Friday, October 15, 2010

NEW! Snag-Proof Tactical Polos

All types of fabric have their pluses and minuses.  Cotton is generally high quality and is nice and cool for most uses.  Some cons are that it shrinks, easily wrinkles, colors fade quickly and for polos shirts, the collar tends to curl over time.  Polyester is generally hotter especially if there's no breeze but its color retention is better than cotton, it's wrinkle-resistant and the collars tend to stay flatter.  The polyester "dri-fit" type of materials are extremely popular nowadays with its moisture-wicking properties and more fashionable appearance.  All major companies including Nike, adidas, Under Armour have their own version of a dri-fit material; however they all basically have the same properties.  A common complaint with dri-fit material is that it tends to snag easily because of the micro-mesh holes that allow for the breath-ability of the material.

Now you can have the best of all worlds with the new Snag-Proof Tactical Polos!  These polos are moisture-wicking, odor-fighting and are made of 100% snag-proof polyester.  They will keep you looking great both on and off the job.  Terrific for security, law enforcement, event staff, restaurant staff, network technicians and even for everyday office attire.  Available in both men's and women's.  For more detailed information, click here.