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Tips and Tricks of the Trade

Tuesday, May 22, 2012

Quick Tip: Logo Colors

When designing your company or organization's logo, one of the more challenging decisions that will come up is, "what color combinations will work well together?"  Our quick tip today is to look to your favorite sports teams or colleges for inspiration.  The marketing powers that be at those organizations have already done the work for you.  If you're a Florida Gators fan, why not go with the BLUE and ORANGE?  Maybe you graduated from the University of Hawaii, then BLACK and GREEN it is!  As for our logo, I'm a HUGE Lakers fan but couldn't convince myself to go with a PURPLE and GOLD logo so I settled for BLACK and GOLD.  Hey, those are my high school's colors so I'm representing in some way. :)  So the next time you need to decide on a nice color combo, you'll know exactly where to look.  At the very least, you'll have a lovely background story as to how your logo came to fruition.  Already have a cool story about how you chose your organization's colors?  Feel free to share. 

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