Quick Tip: Logo Design - Ask for Vector...

No, Vector is not a person, it's a type of file.  One of the most exciting things about starting your own business, aside from being able to make your own hours and having celebrities knocking on your door (just kidding) is seeing your company logo on things like shirts, signage, letterhead, stickers, pens, calendars, cars, etc.  Somehow, seeing your logo on real tangible items makes the dream more real.  If you've already started your business or are thinking about starting one up, you'll eventually need to have a logo created so that you can create a recognized brand and stand out amongst your competitors.  Whether you decide to design it yourself or hire a graphic designer, make sure to design or ask for your logo in a vector format (eps, ai).  Vector files are most commonly created in Adobe Illustrator or Corel Draw.  A vector file creates the image in shapes and curves so that the image can be resized without distorting the image.  This will allow you to use your logo for something as small as a pen to a full car wrap.  Files created in photoshop are raster files (bmp, jpg, png) and are created with pixels.  This is terrific for pictures as every pixel can be a different color but when you try to resize it for different applications, the image will become pixelated or blurry.  I'm big on metaphors so think of a vector file as a swiss army knife that is so versatile that you can use it for almost any application whereas a raster file is that plastic knife from McDonald's that is only good for spreading jam and butter on your morning breakfast.  Lastly, a vector file must be created in a vector-based program such as Adobe Illustrator and Corel Draw.  Just like me calling my home charming doesn't make it bigger, simply saving a jpeg as an eps or renaming the file does NOT make it a vector file.  Ask for vector, you'll thank me for it later.  ;)

Source: www.eznetu.com