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Tips and Tricks of the Trade

Friday, October 30, 2009

November's Promotional Product of the Month!

Koozie Six-Pack Cooler 45036

I know we've missed a couple of months but we're posting November's Product of the Month early this time. Just in time for the holidays, a gift that's cooler than the average rinky dink gifts other companies and bosses are giving out.
A kooler staple, the Koozie(R) Six-Pack Kooler is made of durable watertight construction and is available in thirteen popular colors.

  • Watertight insulation
  • 32" shoulder length strap and front slip pocket for additional storage
  • Room for 6-pack and more

Materials: 70D nylon

Price Includes: 1-color imprint, 1 location

Product Size: 8-5/8"w x 6-1/2"h x 6-3/4"d

Cooler Colors: Apple Green, Black, Hunter, Ice Blue, Maroon, Navy, Orange, Pink, Red, Royal, Smoke Gray, White, Yellow

Production Time: 10-15 Business Days

Setup Fee: $50 per color

Standard Imprint Method(s):
  • Screen Print: Front, 6-1/2"w x 4"h, 4 color(s) max
*SPECIAL PRICING UNTIL 12/31/2009 Only $2.90 each!*

Min. order 96 pieces
$4.79 each
*shipping cost not included

Friday, October 23, 2009

The Bottom line...choose Quality every time.

Amid this recession (oh no, not the "R" word) or should I say slump in the economy consumers and businesses are really keeping an eye on their bottom line and cutting back where they can. While I can understand this, it's important to remember to not sacrifice quality as it will end up costing more in the long run. Cliche but true.

From a business standpoint, think about the uniforms you provide for your employees, if you go with a cheap shirt, 1) you'll need to purchase shirts more often , 2) the shirts will look raggedy after a few washes and reflect poorly on your business, and 3) employees won't want to wear them if they look worn out which minimizes the amount of time your logo is out there promoting your business.

As for promotional items or gifts, businesses often try to find the most inexpensive item to give to their clients since large quantities need to be purchased. You've all received freebies from various companies: pens, letter openers, stress balls, calenders, etc. Which ones are the ones you keep? Exactly. The cool, high quality functional items. And what happens to the crappy pen that doesn't work? Straight to garbage heaven along with your branding. A quality product will keep your company in front of your customers' eyes for years and will be on top of their mind when it's time to make a purchase. People remember which companies have the good stuff and which don't.

For personalized items, we encourage customers to bring in their own products. You know what you want and like and should have the option of enhancing it with embroidery. Quality products whether it's a shirt, towel, bag or jacket complement quality embroidery. Cheap or low quality items will affect the quality of the embroidery as well since often times the material is not stable enough to hold the stitches. You don't want the embroidery to be holding the towel together!

As you already know, the bottom line is very important so spend a few extra dollars now and save a lot later, choose quality every time...you'll be glad you did.

Friday, October 2, 2009

Profit is NOT a dirty word...

Oh my goodness, I just said it...profit. So what? It's perfectly fine. Most of us are in business to make a living and those of you who work for non-profits reap the rewards of knowing that what you are doing is helping the cause you are fighting for. Many of our clients are small businesses owned by sole proprietors or family-owned businesses or LLCs run by only a handful of people. I hear a lot of them say, "we don't want to charge more because we are afraid we'll lose our business to the guy down the street." If you have a quality product or service, stand by it and value YOUR time. If you don't, how do you expect your customers to? Of course you have to do your homework and figure out what it takes to effectively run your business or organization and then charge accordingly. From my experience, those customers who shop solely based on price will flee to the cheapest place every time, ALL the time. Not the kind of clientele you're probably looking for anyway. Find people who appreciate what you do (they are out there) and in return show your appreciation by providing them with top notch products and/or service. A friend of mine sent me the picture above which I think sums it up best. Remember, profit is not a dirty word.