Amid this recession (oh no, not the "R" word) or should I say slump in the economy consumers and businesses are really keeping an eye on their bottom line and cutting back where they can. While I can understand this, it's important to remember to not sacrifice quality as it will end up costing more in the long run. Cliche but true.
From a business standpoint, think about the uniforms you provide for your employees, if you go with a cheap shirt, 1) you'll need to purchase shirts more often , 2) the shirts will look raggedy after a few washes and reflect poorly on your business, and 3) employees won't want to wear them if they look worn out which minimizes the amount of time your logo is out there promoting your business.
As for promotional items or gifts, businesses often try to find the most inexpensive item to give to their clients since large quantities need to be purchased. You've all received freebies from various companies: pens, letter openers, stress balls, calenders, etc. Which ones are the ones you keep? Exactly. The cool, high quality functional items. And what happens to the crappy pen that doesn't work? Straight to garbage heaven along with your branding. A quality product will keep your company in front of your customers' eyes for years and will be on top of their mind when it's time to make a purchase. People remember which companies have the good stuff and which don't.
For personalized items, we encourage customers to bring in their own products. You know what you want and like and should have the option of enhancing it with embroidery. Quality products whether it's a shirt, towel, bag or jacket complement quality embroidery. Cheap or low quality items will affect the quality of the embroidery as well since often times the material is not stable enough to hold the stitches. You don't want the embroidery to be holding the towel together!
As you already know, the bottom line is very important so spend a few extra dollars now and save a lot later, choose quality every time...you'll be glad you did.
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I totally agree with your point about which items you keep--it's always the better quality ones that you keep, because they last longer and the cheap items always seem to end up in the garbage.
ReplyDeleteI think it's important for clients to remember that if they spend a little more for quality, in the end it will pay for itself.