In this day and age, virtually anyone can post information on the web. People have their own blogs, post reviews and often times we take what is posted as fact. Sites like Yelp, Facebook places and foursquare more or less rely on crowdsourcing for their information. A lot listings of businesses are created without the business owner's knowledge. This is why it is so important for you to claim your listings on these various sites so that you can make sure that the information is accurate. YOU want to be the one saying when you are open and closed and what your services really are. Whether you like it or not, people or companies will create a listing for you that may be intentionally or unintentionally incorrect. We once had a customer call and asked how much we charged for tattooing eyebrows. While I could probably attempt to do it with a needle and thread, I don't think she would've been happy with the outcome. ;) But she must've gotten the wrong information from some where. There are numerous directories and sites that allow business listings to be created and many of them are FREE. When used correctly and populated with accurate information, these listings can be a great tool for your business. So take a little time and 'google' your business and see what information is out there about you. If things are all good, great...if not, claim your listing and tell everyone the real scoops about your business. You know your business best so don't leave it up to random people and companies to disperse the information. It's like people who interpret art at museum or gallery, they see the anguish and pain that the artist went through in his childhood when really the artist was just hungry and wanted a cheeseburger. Okay, not the same thing but you get the point. Here are some sites that offer free listings...check them out and CLAIM what's YOURS!
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Tips and Tricks of the Trade
Thursday, October 18, 2012
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