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Sunday, April 5, 2009

Some Assembly Required...


Like technology, fashion trends evolve and change rapidly. The next time you're at the mall, look around and you'll probably see Ed Hardy products at various stores. You can quickly identify Ed Hardy caps by its extensive embroidery all over the the cap including the brim. If you check out caps at a sports store such as Footlocker, you'll often see sports caps with embroidery on the brim as well. Very cool indeed. So it's no wonder why we often get customers asking us to embroider on the brim or to embroider on a cap front from top to bottom. Many people are puzzled when we have to inform them that this is not possible.

"Why? I've seen caps like this at so and so" people will ask. The reason is that in order to embroider on a cap, it needs to be mounted on a frame and a minimum amount of space is required above and below a design. Embroidering on the brim of a finished cap will also break the needles even if it could be mounted on the machine. The caps that you see at retail stores are embroidered on flat pieces of fabric prior to the cap being assembled which is how companies like Ed Hardy can achieve their final products.

When you have caps embroidered, the finished product is most likely a blank finished product which has already been assembled. But there's no need to worry, there are still plenty of areas to embroider on a cap: the front, back, either side and sometimes even on the adjustable strap if there is one. So remember, it's not that embroidery shops don't want to make you the latest and greatest fashion item...it's just that sometimes some assembly is required.

1 comment:

  1. Ahhhh...that makes sense. Thanks for clearing that up--I've wondered how they did that. Thanks for the great info!

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