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Tips and Tricks of the Trade
Thursday, March 26, 2009
Stand Out, Be Different!
Okay, so the title of this blog could apply to a lot of things but this is Threads Talk after all so for the purpose of the post it will pertain to logo placement. People always ask how large the embroidery logo should be and where to place it. The basic rule of thumb is that a left chest logo should be no wider than 4 inches and a cap logo should be no taller than 2.5 inches. Polo shirts are the most popular garment to embellish and the standard placement is on the left chest. While the left chest makes sense as it can easily be seen when shaking hands and talking face to face, why not venture out and do something a little different?
Embroidering your logo on the sleeve or on the back of the shirt below the collar are two great options. You can embroider your logo on one or both of these areas in place of or in addition to the left chest. Most companies have a website these days so strategically embroidering your website address on the back of your shirt below the collar is a terrific idea. Why you ask? Think about how many times you're standing in line at the bank, waiting for your plate lunch, to use the restroom, at the grocery store, etc. Chances are someone is standing behind you and sure enough they'll be looking at the URL on your back. Go ahead, stand out, be different.
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I like the idea of putting the web address on the back of the shirt, because it's so true how often you are in line waiting behind people--especially me, I always seem to pick the line that ends up taking the longest to get through.
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