Cost Effective Marketing in Tough Economic times

It's no secret that these economic times have been tough on everyone. The first thing most businesses do is cut back on their advertising budget. As many of us learned in marketing 101, this is a big NO-NO. In fact, we were told by our professors that in slow times, we should actually increase our advertising because most of our competitors are cutting back and our business would be on the top of our customers' minds once they decide to make purchases again. Easier said than done, believe me, I understand. Although many of us can't afford to run more tv or radio commercials or any at all, we all can afford to capitalize on the greatest advertising of all..word of mouth. And a great way to do this is through embellished apparel. Whether you decide to do screen printing or embroidery or hand out products with your business name and logo on it, people start talking and generally that's a good thing for your business. Every time you walk in a restaurant, a bank, a salon, or your son's baseball game with your shirt or cap with your business logo on it, you are a walking advertisement and are creating an opportunity for people to ask about your business. So even in these harsh economic times, you CAN increase your advertising and be cost effective about it. Let's turn the "R" word into rejuvenate.